Advantages of using quantum computing integrated into AI technologies in predictive analytics and marketing

Due to the rapid development of artificial intelligence (AI) technologies, marketing professionals are faced with a changing landscape that requires a comprehensive understanding of the potential and challenges of AI applications. Quantum computing processes are the basis for the future development of predictive analytics, as their ability to simultaneously provide many variants of events with different variations of their occurrence allows achieving reliability of up to 99.75%, even in conditions of irrationality.

The relevance of the research is related to the state priority for the development of quantum technologies, as well as technological advances, in particular, ease of use and accuracy of the data obtained.

The research is aimed at determining the combination of AI technologies with the use of quantum computing processes that is most suitable for the tasks of marketing analytics in order to increase the accuracy of forecasting consumer behavior and market mechanisms in the long term.

The methodological basis of the research was scientific work in the field of marketing strategies, artificial intelligence, as well as descriptions of the basics of quantum computers, practical work of leading centers for the implementation of quantum computing in business processes. The theoretical basis is bibliometric analysis, theory of quantitative methods, theory of innovation. For the purposes of the research, literature was analyzed and various AI software products were systematized, a list of cases was provided and practical results in the field of quantum computing application in predictive analytics in the field of marketing were compared. Their impact on such marketing components as market analysis and forecasting, audience sentiment analysis, and offer personalization is assessed.

The information base consisted of a study of 160 articles written in the field of predictive analytics based on AI for marketing purposes, as well as an assessment of 26 cases of the use of quantum computing in business processes both in Russia and abroad.

The key focus of the research is a critical assessment of the benefits of implementing artificial intelligence technologies in conjunction with quantum computing processes in shaping marketing strategies, including long—term forecasts of consumer behavior and changes in market mechanisms.

The result of the research is a framework for the introduction of artificial intelligence technologies in conjunction with quantum computing processes in the formation of marketing strategies.

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