Features management of the bank's product portfolio in the context of digitalization
https://doi.org/10.29030/2309-2076-2026-19-1-227-235
Abstract
This paper examines the specifics of managing a bank’s product portfolio in the context of digitalization . Key aspects such as big data analytics, process automation, digital sales channel development, ecosystem integration, rapid adaptation to change, enhanced cybersecurity, and regulatory compliance are explored. Particular attention is paid to the need for portfolio flexibility for successful operation in the context of digitalization.
Keywords
bank,
fintech,
banking product,
product portfolio,
ecosystem,
digital economy,
digitalization,
marketplace
About the Authors
A. S. Belorusov
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Anton S. Belorusov – 2nd year master’s student of the Faculty of Higher School of Management
Moscow
S. V. Karpova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Svetlana V. Karpova (academic supervisor) – doctor of economic sciences, professor, head of the marketing Department of the faculty of «Higher School of Management»
Moscow
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Review
For citations:
Belorusov A.S., Karpova S.V. Features management of the bank's product portfolio in the context of digitalization. Economic Systems. 2026;19(1):227-235. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-1-227-235
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