Analysis and diagnostics of the use of digital business platforms (marketplaces) as a modern channel of interaction between business structures and society.

The purpose of the work. The purpose of this scientific work is to analyze and form your own assessment of the level of efficiency of business platforms (marketplaces) as a modern channel of interaction between business structures and civil society (consumer part). The method or methodology of the work. The study was conducted using a general scientific methodology that provides for the use of systematic approaches to solving the problem. The basis for writing this scientific article was the fundamental works of Russian and foreign scientists who devoted their work to the study of economic interaction between business structures and civil society. Results. The most promising areas of interaction between business structures and civil society within the framework of the functioning of digital business platforms (marketplaces) are proposed. The scope of the results. The results of the conducted research can be applied by business owners and marketing, advertising and sales specialists of the business community. Novelty. The authors propose an actual vector of interaction between business structures and civil society in the framework of work on digital business platforms (marketplaces). Conclusions. An economic analysis of the effectiveness of interaction between business structures and civil society within the framework of the functioning of digital business platforms (marketplaces) has shown that it is necessary to constantly adjust this process. It is important to evaluate not only statistical indicators of the level of development of a particular digital business platform, but also to correlate with geopolitical events in the country and the world, which have a noticeable impact on the solvency and consumer sentiment of civil society, respectively, and on the level of supply and demand.

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