Features of consumer behavior in the Russian dairy market
https://doi.org/10.29030/2309-2076-2024-17-1-45-50
Abstract
The article examines the trend s of the consumer market in the Russian Federation; presents data on the development of retail formats of the FMCG market and examines changes in consumer choice of food products in the category of dairy products. The analysis of changes in the formats of trade in dairy products is carried out. It is noted that the most effective areas of product promotion are online stores, and marketing strategies are focused on sustainable development.
About the Authors
E. Yu. Alekseicheva
Moscow City University
Russian Federation
Russian Federation
Elena Yu. Alekseicheva - doctor of economic sciences, professor, Department of philosophy and social sciences, Institute of umanities
Moscow
M. D. Magomedov
State University of Management
Russian Federation
Russian Federation
Magomed D. Magomedov - doctor of economic sciences, professor, professor of the Department of accounting, auditing and taxation at the Institute of economics and finance
Moscow
S. V. Sidorenko
Russian Academy of Sciences
Russian Federation
Russian Federation
Sergey V. Sidorenko - doctor of economic sciences, head of the Department of scientific and methodological guidance and expert activity
Moscow
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Review
For citations:
Alekseicheva E.Yu., Magomedov M.D., Sidorenko S.V. Features of consumer behavior in the Russian dairy market. Economic Systems. 2024;17(1):45-50. (In Russ.) https://doi.org/10.29030/2309-2076-2024-17-1-45-50
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