Increasing the marketing attractiveness of educational programs of the university
https://doi.org/10.29030/2309-2076-2024-17-1-63-71
Abstract
The article deals with the issues of increasing the marketing attractiveness of educational programs and the university as a whole, which allows it to be more competitive in the market of educational services.
The availability of identical educational programs on the higher education market makes it difficult for potential applicants to choose them, so when developing new educational programs, it is necessary to take into account their marketing attractiveness, which is formed by the original concept of training, including author’s courses, the use of game methods and experimental methods of training.
The paper formulates the factors of marketing attractiveness of an educational program and the university as a whole, as well as clarifies the definition of marketing attractiveness of an educational program.
About the Author
E. E. Kuzmina
Russian State University for the Humanities (RSUH)
Russian Federation
Russian Federation
Evgenia E. Kuzmina - doctor of economic sciences, professor, professor of the Department of integrated communications and advertising
Moscow
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Review
For citations:
Kuzmina E.E. Increasing the marketing attractiveness of educational programs of the university. Economic Systems. 2024;17(1):63-71. (In Russ.) https://doi.org/10.29030/2309-2076-2024-17-1-63-71
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