Comparative analysis of persuasion and suggestion in advertising as ways of communicative influence on the audience
https://doi.org/10.29030/2309-2076-2024-17-1-72-78
Abstract
The article examines the methods of communicative influence in advertising. The elements of persuasion and suggestion are considered as the most popular and most effective ways of communicative influence on the audience. Particular attention is paid to the various nuances of using methods of persuasion and suggestion, aimed at attracting the attention of the audience to the desired object of advertising. It is noted that persuasive advertising uses methods of persuasion and suggestion (suggestion), taking into account the characteristics of the human psyche. The author points out the techniques of suggestion in a person that use his emotions. Examples of advertising messages using suggestion using slogans are given.
About the Authors
O. Z. Matveeva
Russian University of Cooperation
Russian Federation
Russian Federation
Olga Z. Matveeva - Ph.D. in economic sciences, associate professor
Mytishchi
SCOPUS Author ID: 715199
E. L. Maslova
Russian University of Cooperation
Russian Federation
Russian Federation
Elena L. Maslova - Ph.D. in economic sciences, associate professor
Mytishchi
SCOPUS AuthorID: 379434, SCOPUS
Author ID: 379434
References
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Review
For citations:
Matveeva O.Z., Maslova E.L. Comparative analysis of persuasion and suggestion in advertising as ways of communicative influence on the audience. Economic Systems. 2024;17(1):72-78. (In Russ.) https://doi.org/10.29030/2309-2076-2024-17-1-72-78
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