Assortment policy and its role in ensuring the commercial stability of retailers
https://doi.org/10.29030/2309-2076-2026-19-1-86-93
Abstract
The article analyzes the main attributes of the assortment policy of retailers, taking into account its impact on financial stability in a modern market economy; marketing activities implemented within the framework of the company’s product policy. The strategic objectives of assortment policy are considered, which are largely determined by the elements that form the product offer, as well as the specific characteristics of the company’s industry affiliation.
About the Author
A. N. Beketov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Anton N. Beketov – senior lecturer the department of marketing
Moscow
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Review
For citations:
Beketov A.N. Assortment policy and its role in ensuring the commercial stability of retailers. Economic Systems. 2026;19(1):86–93. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-1-86-93
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