Economics of educational services: Russia's positions in global trends

Based on an analysis of scientific publications, statistical data, and current information, this article examines the current state of the international market for educational services. Key trends are identified: the growth of academic mobility, cross-border education, intensifying competition, a shift towards attracting talented students, and the development of online learning. Special attention is paid to the role of global university rankings as indicators of competitiveness and as instruments of economic and geopolitical influence. Based on the analysis of statistical data it is shown that targeted government investments in improving university rankings are transforming the national higher education system and strengthening the country’s position in the global market. It is concluded that Russia needs to develop a strategy for promoting its universities in global rankings.

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