Development of youth startups in the university environment of the Russian Federation: topical issues

The relevance of the article is due to the fact that the quality of university startups largely determines the possibility of successful integration of innovative projects into the economy, the development of domestic science and modern technologies, the competitiveness of Russian products in domestic and foreign markets in the context of import substitution. All this determines the importance of high-quality university startups.

The scientific novelty of the study is to identify the problems of the development of youth startups emerging in the university environment of the Russian Federation.

The object of the study is the system of functioning of university startups for possible use in both creative industries and industrial economics.

The purpose of the study is to develop a model for analyzing a startup project, assessing the potential for commercialization of a youth startup project, calculating the main indicators of investment attractiveness and an investment model related to this analysis.

Tasks: based on questionnaires and expert assessments, to identify the level of compliance of university startups with the expectations of investors and potential customers of services and industrial products.

The theoretical and practical significance of the study lies in the fact that the obtained results of the analysis of university startups can be used for the subsequent task of synthesizing the optimal configuration of a startup, which can be used to obtain or reject support from both state and municipal organizations and investors wishing to successfully implement a student startup.

Conclusions. For a long period of time, there has been a trend of student activization within the framework of the youth entrepreneurship system. The number of defenses of student final qualifying works in the “Startup as a Diploma” format has increased many times. Technical universities, which have been actively promoting such programs for a long time, have been in the process of joining humanitarian universities in the last few years. However, the dynamics of successful conversion of startup students’ business ideas into practical projects has slowed down due to the deterioration of two factors. Student ideas often do not have a correct economic justification for investments, which does not allow interested venture capital companies to invest in a startup. In addition, upon graduation, graduates prefer stable work in well-known companies with a positive reputation to private business. As a result, many interesting ideas never reach the market. 

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