Marketing research of information needs of students
https://doi.org/10.29030/2309-2076-2024-17-2-79-85
Abstract
The article investigates the information needs of part-time students of RSUH. In order to identify the information needs of students, marketing research of third-year students was conducted. The method of information gathering is a survey.
The conducted research showed that the information needs of the student audience, their content, satisfaction, development need constant monitoring and comprehension. And the study of information needs should be prioritized and anticipated, so that it can be used for the development of students’ academic skills.
About the Author
E. E. Kuzmina
Russian State University for the Humanities (RSUH)
Russian Federation
Russian Federation
Evgenia E. Kuzmina – doctor of economic sciences, professor, professor of the Department of integrated communications and advertising
Moscow
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Review
For citations:
Kuzmina E.E. Marketing research of information needs of students. Economic Systems. 2024;17(2):79-85. (In Russ.) https://doi.org/10.29030/2309-2076-2024-17-2-79-85
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