The resource potential of marketplaces in the national economic system of Russia

     The purpose of the scientific article is a theoretical consideration of some scientific and applied features of the formation of a new form of retail and small wholesale sales in the national economic system of Russia on the basis of a progressive transition to modern consumption priorities and a gradually transforming lifestyle, and technological ways of organizing business turnover. These features are related to the formulation of the most important research tasks, which consist in presenting a retrospective and general analysis of the classification model of e-commerce and trade, as well as various factors confirming the specifics and influence of the organizational form of marketplaces on the development of the consumption level of certain segments of the population, the quality of trade services and interaction with authorities according to certain criteria: the degree of transparency of tax revenues to the budget, information cooperation with local government regulatory agencies, compliance with the norms of sanitary well-being, prospects for the spatial development of this form of sales, etc.
     The main provisions related to the research tasks can be presented in the following form: the transition to a new national economic system based on cardinal geopolitical changes with an objective basis, and for objective reasons, the complication of solving a number of social problems, requires at the present stage the study and analysis of the development of the consumer market and new organizational forms of selling goods as the most important internal factor which has an impact on the further functioning of the entire social complex of Russia and the level of national welfare. The formulation of this paradigm is based on the priorities of the national development goals defined in the Decree of the President of the Russian Federation dated May 7, 2024, No. 309 «On the National Development Goals of the Russian Federation for the period up to 2030 and for the future up to 2036», which largely determine the consideration of the national system in terms of the structural content of individual organizational components, in particular in this case, the elements that form the consumer market.
     The research results, which are of fundamental and applied importance at this stage, based on the consideration of some features of new organizational elements of building a modern framework of the consumer market and the formation of individual proposals for their improvement, can be used in the practical work of regulatory and control bodies of trade activities, as well as in the educational process of secondary vocational and higher education.

1. On the national goals and strategic objectives of the development of the Russian Federation for the period up to 2024 : Decree of the President of the Russian Federation dated 05/07/2018 No. 204. URL: https://docs.cntd.ru/document/557309575. (In Russ.).

2. On the national development goals of the Russian Federation for the period up to 2030 and for the future up to 2036 : Decree of the President of the Russian Federation dated 05/07/2024 No. 309. URL: https://docs.cntd.ru/document/1305894187. (In Russ.).

3. Maglinova T.G. E-commerce and trade. Ecоnomy and Business: Theory and Practice. 2022;8(90):153-156.

4. Shendrik P.V. Theoretical foundations of the functioning of marketplaces. Mezhdunarodnyj nauchno-issledovatel’skij zhurnal = International Scientific Research Journal. 2022;10(124):1-8. (In Russ.).

5. Andreeva O.D. The role of marketing in solving the problems of the development of mobile e-commerce. Rossijskij vneshneekonomicheskij vestnik = Russian Foreign Economic Bulletin. 2014;(3):15-27. (In Russ.).

6. Bystrova N.V., Maksimova K.A. Electronic commerce and prospects for its development. Innovacionnaya ekonomika = Innovative economy. 2018;1(7(33)):86-90. (In Russ.).

7. Salikhova R.R. Features of the introduction of e-commerce elements by traditional retail chains. Ekonomika, predprinimatel’stvo i parvo = Economics, entrepreneurship and law. 2019;9(4):685-692. (In Russ.).

8. Dong Sihui. The role of e-commerce in international trade. Ekonomika i socium = Economics and Society. 2020;(4(71)):278-283. (In Russ.).

9. Kochieva A.K., Dalakova A.N. Omnichannel as a driver of online and offline trade development. Ecоnomy and Business: Theory and Practice. 2020;6(64)):153-157.

10. Prokhorova M.V., Kodanina A.L. Organization of the online store. 2nd ed., reprint. and additional. Moscow : РТС «Dashkov & Co.», 2023. 332 р. (In Russ.).

11. Korzhov V.A. The current state of the global e-commerce market: assessment and development trends. Ekonomicheskie nauki = Economic sciences. 2023;(5(222)):48-53. (In Russ.).

12. Kelekhsaeva A.D. Legal regulation of cross-border trade. Chastnopravovye (civilisticheskie) nauki = Private law (civil) sciences. 2023;(10(103)):103-106. (In Russ.).

13. https://www.inclient.ru/marketplaces-stats/?ysclid/....82743510. (In Russ.).

14. https://Journal.Tinkoff.ru/marketplace. (In Russ.).

15. https://translated.turbopages.org.....6693а293.../ (In Russ.).

16. The task of companies is to reach every corner of our country. URL: https://iz.ru/1707632/elizaveta-gritcenko/zadacha-kompanii-dostuchatsia-do-kazhdogo-ugolka-nashei-strany (In Russ.).

17. A new draft on trading through marketplaces has been submitted to the State Duma. URL: https://www.consultant.ru/legalnews/24750. (In Russ.).

18. On goods (groups of goods) in respect of which certain provisions of the Civil Code of the Russian Federation on the protection of exclusive rights to the results of intellectual activity expressed in such goods and the means of individualization with which such goods are marked cannot be applied : Decree of the Government of the Russian Federation No. 506 dated 03/29/2022. URL: https://docs.cntd.ru/document/350112635. (In Russ.).

19. Federal State Statistics Service: website. URL: https://rosstat.gov.ru. (In Russ.).

20. Meeting on economic issues. August 26, 2024. URL: http://www.kremlin.ru/events/president/news/74935. (In Russ.).