Features of clothing brand promotion in the Russian market

In the scientific article, the authors presented the results of a study of the changes that have occurred in the clothing market of the Russian Federation in the context of the development of Russian local brands. The current trends of the sewing and knitting products market are revealed, and the departure of foreign brands from the country has forced Russian and Belarusian fashion designers to become more active. This has led to a significant increase in demand for their products, which are not only as good as their foreign counterparts in quality, but even surpass them. The authors have developed proposals to improve competitive positions using the example of the retail chain of women's, men's and children's clothing and shoes – SIN.

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