The possibility of using artifi cial intelligence in the formation of marketing strategies

Due to the rapid development of technology, it is possible to use artificial intelligence (AI) in marketing.
The article analyzes the specialized literature and systematizes various AI software products that can be used to solve marketing problems. The impact of AI on such marketing components as market analysis and forecasting, audience sentiment analysis, personalization of offers, and more is assessed.
As a result of the research, the authors proposed a conceptual model for the use of AI technologies in the development of marketing strategies for business development in conditions of a limited budget.
The information base consisted of 74 articles on the applicability of AI in marketing, a survey of 21 heads of marketing agencies, as well as an analysis of 78 programs from the field of MarTech.

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