Methodological approaches to increasing the attractiveness of rural areas

     The countryside and the level of their socio-economic development, investment attractiveness, government support, quality of life in rural areas – now the problems of such aspects are becoming relevant and require special attention. Rural territories are considered as an integral, developing socio-economic system in which production and economic processes interrelated between society, nature and the individual take place.
     Sustainable development of rural areas directly depends on the organization of agricultural production of a particular area under consideration, on a balanced budget of the territory, as well as interaction between the economic and social spheres.
     The integrated development of rural areas provides for a systematic increase in the socioeconomic standard of living of the population, the attractiveness of rural areas from investors, the development of small and medium-sized businesses, support from the state, and building economic potential.
     To unlock the potential of rural areas, various methods are used and many programs have been created that are aimed at shaping the national concept of sustainable rural development. This concept provides not only for a stable economic and social developing space, but also for increasing the efficiency of agriculture, increasing agricultural production, forming a «rural» personnel policy and creating human resources, achieving full employment of the rural population, attracting new young and promising personnel and agricultural workers, improving the standard of living of the population.
     This article examines the application of the concept of «attractiveness» to rural areas in order to assess the level of their attractiveness to the «consumers» of the territory, investors, and the state. Special attention is paid to the formation of indicators assessing the level of «attractiveness» of the territory.

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