The essence and tools of ensuring the sustainability of industrial enterprises in the modern economy

In the face of global challenges such as disrupted production chains, sanctions, and high uncertainty, traditional approaches to assessing the economic sustainability of enterprises based on short-term financial indicators are no longer effective. This article argues for a shift from static «momentary sustainability» to dynamic sustainability of economic development, which is defined as an enterprise’s ability to maintain its strategic direction in the face of negative factors.

Strategic planning is considered as a key tool for ensuring such sustainability, with a focus on the critical criteria of strategic goals, such as their achievability and flexibility, which allow for adaptation to changing external conditions.

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