Mediaactivity as an indicator of the effectiveness of the university

The paper identifies the processes of marketization and mediatization of the market as the main trends in the development of the sphere of educational services. Based on the results of studying the theoretical essence of these phenomena, the authors substantiate their determining effect on the formation of modern trends in the development of communication policy of universities. The goals and basic principles of building an effective information policy of an educational organization are formulated, specialized ratings evaluating media activity as an indicator of the effectiveness of Russian universities are analyzed in detail.

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