Directions of optimization of companies' strategies taking into account global challenges

The purpose of the research conducted in the article is to determine what problems modern organizations have in connection with major challenges, and how these problems can be solved at the strategic level. Analyzing the need to change the company’s strategy in the face of global challenges, strategic problems were identified, as well as opportunities that the company should pay attention to in order to optimize its strategy through strategic management. The control system for optimizing the company’s strategy should be based on the collection and analysis of internal and external information from the company’s environment based on information sources such as accounting, process analysis and strategic monitoring.

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