The possibilities of using artificial intelligence in shaping a company’s development strategy

Technological progress is developing rapidly and every year it affects all spheres of human life more and more. Thus, artificial intelligence is used to solve not only everyday issues, but also business tasks.

Goal. Determining the capabilities of artificial intelligence in the formation of a company’s strategy.

Research methods. Empirical and theoretical research methods were used in writing the article, in particular analysis, synthesis, deduction, induction, comparison, generalization.

Results. The conclusions drawn on the basis of a study of scientific literature and the experience of companies in terms of forming a strategy using artificial intelligence. The stages of strategy formation are also revealed and the tasks that AI can solve in the company are shown.

Conclusions. Based on the results of the work, it was concluded that artificial intelligence cannot completely replace a person in the formation of a company’s strategy, but its use is possible as an a uxiliary tool at every stage of the process.

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