Key features of television advertising as an effective tool for brand promotion in the market.
https://doi.org/10.29030/2309-2076-2023-16-1-174-181
Abstract
This study provides an analysis of the key features of television advertising as the most effective tool for promoting a wide variety of goods and services on the market today, as well as the brands themselves (trademarks) as a whole. The author comes to the conclusion that despite the intensive increase in the popularity of online media, television advertising remains to this day the most popular method of promotion in the market.
About the Author
A. А. Ivanova
Peoples' Friendship University of Russia
Russian Federation
Russian Federation
Alina А. Ivanova - Ph.D. in philological sciences, assistant
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Review
For citations:
Ivanova A.А. Key features of television advertising as an effective tool for brand promotion in the market. Economic Systems. 2023;16(1):174-181. (In Russ.) https://doi.org/10.29030/2309-2076-2023-16-1-174-181
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