The impact of changes in business communication forms on their effectiveness in organization management
https://doi.org/10.29030/2309-2076-2026-19-1-188-195
Abstract
The article addresses the issue of changes in communication forms in the management processes of modern organizations. The purpose of the study is to analyze the new opportunities that electronic communications provide for organizations, as well as the challenges that employees face when using them. The article summarizes the applications of modern forms of business communication in the external and internal environments of organizations, identifies key issues related to the use of electronic forms of communication that affect management efficiency, and proposes an approach to addressing these issues.
About the Authors
M. B. Zhernakova
State University of Management
Russian Federation
Russian Federation
Marina B. Zhernakova – Ph.D. in economic sciences, associate professor, associate professor of the Department of theory and organization of management
Moscow
E. Yu. Kuzmina
State University of Management;
Moscow Metropolitan Governance Yury Luzhkov University
Russian Federation
Russian Federation
Elena Yu. Kuzmina – Ph.D. in economic sciences, associate professor, associate professor of the Department of theory and organization of management; associate professor of the Department of public administration and personnel policy
Moscow
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Review
For citations:
Zhernakova M.B., Kuzmina E.Yu. The impact of changes in business communication forms on their effectiveness in organization management. Economic Systems. 2026;19(1):188–195. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-1-188-195
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