Features of evaluating the effectiveness and efficiency of marketing activities

M. A. Nikolaeva; M. Yu. Sidorenko; М. А. Николаева; М. Ю. Сидоренко

Economic Systems
Èkonomičeskie sistemy

ISSN 2309-2076 (Print)

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Nikolaeva M.A., Sidorenko M.Yu. Features of evaluating the effectiveness and efficiency of marketing activities. Economic Systems. 2026;19(2):78-86. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-2-78-86

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ISSN 2309-2076 (Print)

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About the Authors

M. A. Nikolaeva
The Russian Presidential Academy of National Economy and Public Administration (RANEPA); State Academic University of Humanities (GAUHN)
Russian Federation

Maria A. Nikolaeva – doctor of technical sciences, professor of the Department of international commerce and logistics of the Presidential Academy (RANEPA); professor of the Department of management of the State Academic University of Humanities (GAUHN).

Moscow

M. Yu. Sidorenko
Geon LLC
Russian Federation

Mikhail Yu. Sidorenko – doctor of technical sciences, general director of Geon LLC.

Moscow

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