A customer-oriented approach to managing an enterprise's advertising activities: principles, tools, and performance evaluation criteria

E. P. Dashkova; Е. П. Дашкова

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Dashkova E.P. A customer-oriented approach to managing an enterprise's advertising activities: principles, tools, and performance evaluation criteria. Economic Systems. 2026;19(2):235-242. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-2-235-242

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ISSN 2309-2076 (Print)

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Economic Systems

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