Development of the e-commerce market in the conditions of the economy digitalization.

The article systematically examines the e-commerce market in the context of the digitalization of the economy, with an emphasis on its transformation factors, such as the COVID-19 pandemic and the development of digital technologies. The authors explore key developments in the marketplace market, which is the most promising segment of e-commerce and emphasize on the importance of marketplaces in driving innovation and competition, as well as contributing significantly to the country’s economic growth. The article also discusses the key drivers of growth including generational shifts, information and communication technology developments, and improved logistics. In conclusion, the conclusion is made about the prospects for the dynamic development of marketplaces in Russia in the context of market transformation and an increase in the degree of uncertainty of the market environment.

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