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For citations:

Shamakina A.A., Shilina M.G. Digital promotion of regional football club brand: specifics, tools, models. Economic Systems. 2026;19(3):306-314. (In Russ.) https://doi.org/10.29030/2309-2076-2026-19-3-306-314

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ISSN 2309-2076 (Print)

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