The use of neuromarketing tools in consumer cooperatives to stimulate sales of goods

The concept of neuromarketing and types o f h uman emot ional ac tivity are studied. The interrelation of neuromarketing with the work of the consumer cooperative as a socially significant system is shown. Other marketing tools that are currently found in the modern digital market have been studied. The analysis of ten main consumer cooperatives in Russia is carried out.

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