The evolution of e-commerce and the role of marketplaces in modern trade

The article examines the evolution of e-commerce and marketplace videos in its course. The historical stages of commerce development are analyzed from the first systems providing data exchange in the 1960s to modern marketplaces that have become a developed format in the era of e-commerce in the 2020s. The preferences of the transition to marketplaces themselves, their advantages for buyers and sellers, as well as the impact of the COVID-19 pandemic on the intensive growth sector are considered. Attention is paid to such aspects of marketplaces as convenient aggregation of goods, optimization of business processes, the use of information technology to collect customer data and personalization of offers. As a result of the conclusion, the dynamic development of marketplaces and their prospects in the context of global digitalization of the economy is ensured.

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