The use of Digital TV tools in advertising strategies in the face of growing media inflation and a shortage of advertising inventory

A. G. Golova; V. A. Murtsov

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Golova A.G., Murtsov V.A. The use of Digital TV tools in advertising strategies in the face of growing media inflation and a shortage of advertising inventory. Economic Systems. 2025;18(2):130-139. (In Russ.) https://doi.org/10.29030/2309-2076-2025-18-2-130-139

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ISSN 2309-2076 (Print)

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Economic Systems

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