Substantiation of the potential of using functional strategies in modern realities

The competitive environment forces companies to look for additional tools to increase efficiency and strengthen their positions in the market. One of these tools is a functional strategy.

Goal. Reflection of the main characteristics and advantages of using functional strategies in modern conditions.

Research methods. When writing the article, a number of methods were used, including: analysis, synthesis, deduction, induction, comparison, generalization.

Results. Based on various studies, as well as practical experience, the article reveals the key characteristics of functional strategies: the concept is given, the stages of formation of such strategies are described, their types and place in the overall strategic planning process are characterized. At the same time, the advantages of using functional strategies, as well as their disadvantages, are shown.

Conclusions. Based on the results of the work, it was concluded that the use of functional strategies is recommended by the author, since this tool gives companies significant advantages that will positively affect business efficiency.

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