Development of methodological aspects of sales management in trade.
https://doi.org/10.29030/2309-2076-2023-16-1-98-108
Abstract
The article examines the trade sphere of the Russian Federation, the turnover of retail and wholesale trade enterprises, reveals the significant impact of trade development on the country’s economy; systematizes approaches to the definition of the concept of «sales management», as well as its goals and principles. Sales management methods are considered in relation to the factors affecting them. In general, the article aims to study the methodological aspects of sales management in trade.
About the Authors
M. S. Santalova
Moscow Metropolitan Governance Yury Luzhkov University
Russian Federation
Russian Federation
Marianna S. Santalova - doctor of economic sciences, рrofessor, professor of the Department of financial management and financial law
I. V. Soklakova
Moscow Metropolitan Governance Yury Luzhkov University
Russian Federation
Russian Federation
Irina V. Soklakova - Ph.D. in economic sciences, associate professor, associate professor of the Department of financial management and financial law
I. P. Gladilina
Moscow Metropolitan Governance Yury Luzhkov University
Russian Federation
Russian Federation
Irina P. Gladilina - doctor of pedagogical sciences, professor, professor of the Department of financial management and financial law
S. A. Sergeeva
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Russian Federation
Russian Federation
Svetlana A. Sergeeva - Ph.D. in economic sciences, researcher of the Department of asset management
References
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Review
For citations:
Santalova M.S., Soklakova I.V., Gladilina I.P., Sergeeva S.A. Development of methodological aspects of sales management in trade. Economic Systems. 2023;16(1):98-108. (In Russ.) https://doi.org/10.29030/2309-2076-2023-16-1-98-108
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