Methodological tools for assessing the economic efficiency of trading on marketplaces

The article reveals methodological tools for assessing the economic efficiency of trading on marketplaces. Special attention is paid to metrics related to marketing, promotion and advertising (as they are especially important for trading on marketplaces). The indicators CTR, CPC, CPM, CR, CPO, DRP, ROMI, CAC, LTV, net profit, profitability and cost are considered. The methods of calculating these indicators are given and the possibilities of their use in assessing the economic efficiency of trading on marketplaces are shown.

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