Positioning humanities universities in the era of digital transformation and artificial intelligence

The article explores the positioning of humanities universities in the context of digital transformation and the rapid development of artificial intelligence. It analyzes global practices in university positioning, including approaches such as academic leadership, practice-oriented education, global integration, digital transformation, and social responsibility. The necessity of developing a unique positioning strategy for humanities universities is substantiated, with an emphasis on preserving their identity, fostering soft skills, and adapting to the challenges of the digital age. The article addresses issues related to integrating technologies into the educational process, preserving cultural heritage, and preparing specialists capable of working at the intersection of humanities and technology. The study was conducted as part of the “Project Research Teams of RSUH” grant.

1. Gerasimenko N.M., Zaitseva V.A. University positioning. Bulletin of Khabarovsk State University of Economics and Law. 2017;(2(88)):101-104. (In Russ.).

2. Belyakova N.Yu. PR-positioning of universities: the experience of Italy. Bulletin of the Leningrad State University named after A.S. Pushkin. 2015;2(3):191-199. (In Russ.).

3. Melnik T.I. Prioritization and positioning of the university product. Bulletin of the Volgograd State University. 2008;(2(13)):170-171. (Series 3. Economics. Ecology). (In Russ.).

4. Kopanev A.N. Features of the positioning of state universities. Domestic and foreign pedagogy. 2020;2(3(73)):103-118. (In Russ.).

5. Dmitrieva E.K., Pigareva E.A. Digitalization of education in Russia. Bulletin of Science : International scientific journal. 2022;4(11(56)):75-78. (In Russ.).

6. Gordeeva E.V., Muradyan Sh.G., Zhazhoyan A.S. Digitalization in education. Journal of Economy and Business. 2021;(4-1(74)):112-115. (In Russ.).

7. Kintonova A.Zh., Suleimenova B.B., Shanytbayeva A.K. Artificial intelligence in education. URL: https://cyberleninka.ru/article/n/iskusstvennyy-intellekt-v-obrazovanii-2/viewer (In Russ.).

8. Shobonov N.A., Bulaeva M.N., Zinovieva S.A. Artificial intelligence in education. URL: https://cyberleninka.ru/article/n/iskusstvennyy-intellekt-v-obrazovanii-1/viewer. (In Russ.).

9. Khairullin G.T. On digitalization of education. URL: https://cyberleninka.ru/article/n/otsifrovizatsii-obrazovaniya/viewer. (In Russ.).

10. Karimova M.A. Digitalization in education. Science and Innovation : International Scientific Journal. 2022;1(8):1419-1420. (In Russ.).

11. Zazhigalkin A.V., Mansurov T.T., Meretskov O.V. Regulation of artificial intelligence in education. Competence / Competency (Russia). 2024;(6). URL: https://cyberleninka.ru/article/n/regulirovanie-iskusstvennogo-intellekta-v-obrazovanii/viewer. DOI: 10.24412/1993-87802024-6-03-10. (In Russ.).

12. Zazhigalkin A.V., Karimova M.A. The use of artificial intelligence in educational trajectories. EdTech & AI Journal. 2023:21-30. (In Russ.).

13. Golov R.S. Analysis of key indicators of economic literacy in Russia. Economics and management in mechanical engineering. 2023;(1):36-41. (In Russ.).

14. Kuzmina E.E. Increasing the marketing attractiveness of university educational programs. Economic systems. 2024;17(1(64)):63-71. (In Russ.).