Ways to improve the effi ciency of the development of wineries in the Russian Federation

The article draws attention to the importance of wine for the human body; shows the presence of a shortage of technical grape varieties necessary for the production of wine materials, and suggests ways to reduce it; points to the relatively low quality of domestic wines and the presence of adulteration on the market; justifies the expediency of replacing mentally and physically worn-out equipment of wineries; The ways of increasing the efficiency of the development of wine-making enterprises in the country have been identified (increasing the effectiveness of marketing research, the application of effective pricing policy, the introduction of advanced machinery and technology for wine production, reducing the cost of production, improving the system of economic incentives for employees).

1. The history of viticulture and winemaking in Russia / ed. by L.A. Oganesyants. Moscow : State Research Institute of Brewing, Non-alcoholic and Wine-making Industry RAS, 2009. (In Russ.).

2. Abramova L.S., Ablaev R.R., Levchuk K.S. The state and prospects of development of the wine-growing industry of the Russian Federation. Vector of Economics. 2020;4(46). (In Russ.).

3. Alexandrov E.G. Development of grape resources based on the need to adapt to changes in climatic factors. Viticulture and winemaking : collection of scientific tr. FSBI VNNIIViV «Magarach» RAS. Vol. LIII. Yalta, 2024. (In Russ.).

4. Stroev V.V., Magomedov M.D., Alekseicheva E.Yu. Development of viticulture and winemaking in the regions of the Russian Federation. Management. 2023;11(2):88-94. (In Russ.).

5. Zarmaev A.A. Viticulture with the basics of primary grape processing technology : textbook. Manual. 3rd ed., revised and add. Moscow : Yurait, 2020. (In Russ.).

6. Russian Statistical Yearbook 2023 : Stat. book. Rosstat – R 76. Moscow, 2023.

7. Kosyura V.T., Donchenko L.V., Nadykta V.D. Fundamentals of winemaking : textbook. stipend. 2nd ed., ispr. and add. Moscow : Yurait, 2018. (In Russ.).

8. Kasyanov G.I., Olkhovatov E.A., Khristyuk A.V., Khristyuk V.T. Technology of winemaking : textbook for universities. 2nd ed., reprint. and add. Moscow : Yurait, 2024. (In Russ.).

9. Uzun E.V., Ablaev R.R. Viticulture and winemaking as a developing branch of the agroindustrial complex of the Russian Federation. Economics and Management: theory and practice. 2022;8(1):80-87. (In Russ.).

10. Magomedov M.D., Kulomzina E.Yu., Stroev V.V. Pricing : textbook. 7th ed., repr. and add. Moscow : РТС «Dashkov & Co.», 2023. (In Russ.).