The current conditions for the development of domestic business are significantly complicated by the unprecedented sanctions pressure of the countries of the so-called collective West on the economy of the Russian Federation. The current situation often requires Russian entrepreneurs to develop and apply fundamentally new approaches to the formation and implementation of a business development strategy. One of the effective ways to solve this problem can be the active and operational integration of project management tools into the system of mechanisms of Russian strategic management.
The presented article describes the results of an applied scientific study devoted to the problematic aspects of using project management tools as a mechanism for adapting the development strategy of domestic business to the conditions of unprecedented sanctions pressure on the Russian economy.

In the modern world, personnel management is an integral part of the successful operation of enterprises in various sectors of the economy. Effective human resource management can ensure high productivity, improved quality of work, increased profits and a competitive advantage for the organization. The main factors influencing the success of personnel management are the development and application of an effective personnel management concept. The article discusses the main approaches to the formation of the concept of personnel management in an enterprise, analyzes various approaches and their applicability in the context of modern requirements and challenges faced by organizations.

The article highlights the importance of researching the preferences of Russian consumers in the travel services market. The development of modern business in the context of economic and geopolitical shocks, the rapid reformatting of existing ties and the use of digital technologies determine the need to implement a new approach in relations between producers and consumers. Relationship marketing in the period of defining new value orientations for business development is considered as one of the most significant modern concepts.
This actualizes the consideration, research and consideration of consumer preferences, the need to build communications in order to ensure effective producer-consumer relations in the field of tourist services. The ongoing large-scale changes have led to a change in flows in the tourism industry and a change in consumer demands. It is important for the manufacturer not only to react in a timely manner to what is happening, but also to sensitively predict possible events in order to develop new approaches towards its target consumers, adjust both strategic and tactical development trajectories. Also, the means of information interaction between consumers and producers of tourist services are being actively introduced in modern conditions, which, in our opinion, is the key to the effective development of the tourism industry.

The article examines the trend s of the consumer market in the Russian Federation; presents data on the development of retail formats of the FMCG market and examines changes in consumer choice of food products in the category of dairy products. The analysis of changes in the formats of trade in dairy products is carried out. It is noted that the most effective areas of product promotion are online stores, and marketing strategies are focused on sustainable development.

The article lists the main problems concerning the evaluation of customer focus in service organizations, describes the reasons of issues, justifies the necessity and the possibility of solving the problems through the development of customer-oriented strategies and regulatory documents, as well as through conducting research and training for the employees of customer services. Recommendations concerning the structure of corporate service quality standard, as well as the development of training cases on failure situations in customer service, are given. The author uses the materials of the leading banks and aviation enterprises to justify the conclusion.

The article deals with the issues of increasing the marketing attractiveness of educational programs and the university as a whole, which allows it to be more competitive in the market of educational services.
The availability of identical educational programs on the higher education market makes it difficult for potential applicants to choose them, so when developing new educational programs, it is necessary to take into account their marketing attractiveness, which is formed by the original concept of training, including author’s courses, the use of game methods and experimental methods of training.
The paper formulates the factors of marketing attractiveness of an educational program and the university as a whole, as well as clarifies the definition of marketing attractiveness of an educational program.

The article examines the methods of communicative influence in advertising. The elements of persuasion and suggestion are considered as the most popular and most effective ways of communicative influence on the audience. Particular attention is paid to the various nuances of using methods of persuasion and suggestion, aimed at attracting the attention of the audience to the desired object of advertising. It is noted that persuasive advertising uses methods of persuasion and suggestion (suggestion), taking into account the characteristics of the human psyche. The author points out the techniques of suggestion in a person that use his emotions. Examples of advertising messages using suggestion using slogans are given.

The article systematically examines the impact of information technology on the transformation in the banking sector, which implies a fundamental change in the interaction of this sector of the economy with the market. The article analyzes the application of modern technologies and the implementation of digital infrastructure projects, in particular, the marketplace platform and the digital ruble. The article provides an evidence-based argument about the need for a technological revolution in the banking sector, during which transparency of financial transactions will increase and the banking sector will be «cleansed» of uncompetitive organizations.

In the global world, in the context of the digital transformation of the economy and society, there is a rapid development of financial technologies, the importance of which cannot be overestimated. The article is devoted to issues related to the study of the definition of «financial technologies», global trends in the development of financial technologies and the assessment of the effects of their adaptation. The interrelation of trends in the development of technology, business, and financial technologies is shown, and the area of their mutual intersection is revealed. The description is given, the features and advantages of key international trends in the field of financial technologies for 2024 are considered, examples of adaptation of trends from international practice are given and their possible effects are commented on.

The article considers an urgent problem related to improving the quality of property tax administration through the use of geoinformation systems in organizational, technological and information aspects, which contributes to the replenishment of revenues of regional and local budgets. Important areas of tax administration are the definition of a number of aspects of the use of geoinformation technologies that allow the interaction of various structures related to the process of property taxation, verification of property data, accounting and control of violations of tax legislation and tax revenues.

The need to adapt the national economy to numerous sanctions from unfriendly countries contributed to the intensification of innovative activities of Russian industrial enterprises performing import substitution tasks. In these conditions, the importance of an objective assessment of innovative projects increases, ensuring accelerated economic growth. At the same time, the existing methodological framework for evaluating innovations does not fully take into account the emerging new factors of the external environment in which Russian industrial enterprises operating under sanctions pressure from Western countries operate and implement their innovative projects.
In this regard, the authors of this article gave a description of these factors and proved that their significant impact on the implementation of innovative projects by Russian enterprises requires reflection in the methodological basis of their assessment and needs further development by Russian scientists.

The need that arises in the course of conducting financial and economic activities to assess the market value of an economic entity, during which the value of its real estate, as well as movable property, can also be assessed, is a given moment of such activity. This is due to the fact that through such an assessment various problem of a property nature can be solved. At the same time, these tasks are most often quite important both for the organization itself and for its counterparties.
It is worthwhile to separately highlight the main procedures in accordance with which the purchase and sale of both the company itself as a whole and its individual elements is carried out. Also, such problems can be solved in order to justify as efficiently as possible the amounts that may be requested, for example, by a bank, when issuing a loan secured by the property being valued. Also, the data obtained during such an assessment can be used to find and justify the need to carry out operations within, for example, an additional issue of shares, to calculate the amount of future and present tax payments, etc.
In the course of this article, an analysis was carried out of the main methods by which business valuation is carried out. Such an analysis is necessary, since in the course of business valuation various problems arise related to the inaccurate definition of the concept of assessing market value, as well as the not always correct use of the methods used in making such an assessment.

The changes taking place in the Russian economy due to Western sanctions have led to an increased imbalance in the Russian labor market. Expansion of production volumes and simultaneous outflow of Russian professionals abroad, unstable demographic situation in the country contributed to the shortage of personnel in various sectors of the economy. To saturate the domestic labor market with high-quality labor, Russia is ready to attract foreign highly qualified specialists. In the article, based on the analysis of statistical data, it was possible to reveal that in modern conditions, in the total flow of migrant workers arriving in Russia, most of them are represented by low-skilled labor and only a small proportion are qualified and highly qualified specialists arriving mainly from CIS countries. Key problems have been identified and solutions have been proposed.

The emergence of carbon regulation instruments and the high carbon intensity of oil and gas companies leads to the need to implement projects aimed at reducing the carbon footprint, which is an integral part of the enterprise’s sustainable development strategy.
Already at the stage of pre-investment assessment, there is a need to take into account the decarbonization factor: its impact on the effectiveness of decisions and on the future economic activities of the enterprise.
To correctly make investment decisions in the context of decarbonization, adapted methodological approaches must be taken into account in terms of a set of indicators for ranking projects.
Purpose of the article. Propose methods for selecting investment decisions of oil and gas companies in the context of decarbonization.
Tasks. Consider the place of investment planning in the mechanism of sustainable development of an enterprise. Propose a model for choosing a decarbonization option when assessing an aggregated investment project.
Results. The article proposes an interpretation of the concept of «sustainable development mechanism» and a decomposition of its main elements. In particular, the place of investment planning has been determined.
An economic and mathematical model is proposed that allows you to choose a decarbonization option and is a method of mathematical optimization with a number of discrete criteria calculated within the framework of the financial and economic model of the investment project. The model allows us to take into account changes in the efficiency of the company’s future economic activities and its sustainable development in the event of the implementation of an investment project.

The article substantiates the relevance of increasing the volume of flour exports, examines the current state of grain and flour exports, identifies the main factors of increasing flour exports from the Russian Federation (internal: grain production volumes; machinery and technology of flour production at flour mills; machinery and technology of flour packaging in appropriate volumes at flour mills; transportation of flour of the appropriate capacity to the destination country; state regulation of increasing the volume of flour exports; external: competitors; supply and demand in the flour market in the country of its export; the volume of flour packages required in the exporting country; prices set based on the supply and demand of flour in the exporting country).

At the present stage, issues of compliance with climate security for any single country play a crucial role in determining the strategy of state development and creating conditions for the main spheres of society. Thus, the impact of the environmental component on the life of citizens and the state is on the agenda of solving strategic problems. In this article, the challenges and prospects for the development of state policy on decarbonization in Russia will be considered.