Продуктивность, результативность, эффективность, синергетичность, успешность and their English counterparts: performance, efficiency, economic efficiency are key management and economic terms that are often confused when describing and subsequently evaluating resource conversions to obtain the final product in organizational activities aimed at meeting the expectations and goals of customer counterparties. There are a lot of Russian- and English-language managerial, economic and technical terms and concepts, but periodically there is some methodological inconsistency in the practice of their application. To build a methodologically correct integral Russian model of corporate governance, it is necessary to build a consistent thesaurus of concepts and terms. The authors have proposed several measuring scales that will be useful for building this model.

The purpose of this paper is to develop a multilevel methodological approach to the comprehensive assessment of the effectiveness of innovation implementation in retail companies.  The objectives were to systematize existing assessment approaches, distinguish implementation conditions, resources, actual use, and outcomes, and develop rules for selecting and aggregating indicators. Based on an integrative literature review, the paper systematizes resource–outcome, process, customer, organizational capability, and strategic approaches, supplemented by financial methods of project evaluation.

The proposed model comprises eight analytical blocks: organizational readiness, resource provision, implementation quality, actual use, and customer, operational, financial, and strategic outcomes. The first four blocks describe the conditions and mechanism through which an effect is generated, while the remaining four represent achieved performance. The system of indicators follows a modular principle and combines a universal core with digital, omnichannel, logistics, marketing, and organizational modules. The digital module covers data quality, automation, and technology use, whereas the omnichannel module reflects channel integration and changes in customers’ cross-channel behaviour.

Performance and resource intensity are calculated separately: the integral performance index is based on customer, operational, financial, and strategic outcomes, while the resources committed to the project are measured by a separate index. The paper proposes procedures for normalizing and aggregating indicators, assigning weights, and conducting sensitivity analysis of the final assessment. The approach can be used to compare innovation projects, monitor their implementation, diagnose insufficient returns, and support scaling decisions. The main limitation is that the model has not yet been tested using data from specific retail companies.

His article examines the evolution of theoretical approaches to the international competitiveness of transnational corporations (TNCs) in response to the sustainable development agenda. TNCs exercise considerable influence over the global economy, accounting for a substantial share of world output, trade, and innovation. Yet classical theories of international business have long treated environmental and social constraints as external conditions rather than as endogenous factors of competitiveness.

The paper reviews the OLI paradigm, the resource-based view (RBV), the natural-resourcebased view (NRBV), and the literature on sustainability innovations, ESG factors, and sustainable dynamic capabilities. The analysis demonstrates a progressive shift from a narrow economic conception of international competitiveness towards a multidimensional framework in which sustainable development principles, integrated into global value chains, constitute a source of competitive advantage for TNCs.

The study's scientific contribution lies in refining the concept of «sustainable international competitiveness of TNCs» and in offering a stage-based systematization of the theoretical evolution as applied to global business. The practical relevance of the findings consists in providing a rationale for the systemic integration of sustainability principles–including responsible consumption and production–into corporate strategy, thereby strengthening TNCs' competitive positions in foreign markets.

The article examines the formation processes of business ecosystems in the financial sector as a new management model in the context of digital transformation. Сritical differences between cluster, network, and ecosystem organizational forms are identified, based on which a formation model for financial ecosystems. It is substantiated that sustainable ecosystem functioning is ensured by a dual governance model balancing centralized control and participant autonomy, which requires polydexterity from the orchestrator. Industry-specific formation characteristics determined by Bank of Russia regulatory constraints and value creation features through embedded finance are revealed. 

The article provides a comparative analysis of the implementation of artificial intelligence in the management systems of industrial enterprises in Russia and China. The main challenges of introducing intelligent assistants into the activities of enterprises are listed. The strengths of the digitalization process in the management of industrial enterprises in Russia and the People’s Republic of China are highlighted. Studying the processes of digital transformation in Russia and China allows us to identify and disseminate successful practical models, which leads to mutually beneficial economic cooperation and shared technological sovereignty.

The article examines the economic efficiency of digital tools used for customs control of timber products in the Russian Federation. The purpose of the study is to substantiate approaches to improving the effectiveness of customs control through digital identification, measurement, traceability, and risk-oriented data analysis. It is shown that the reliability of information on the volume, moisture content, species, and origin of timber is directly related to the completeness of customs duty collection and the reduction of risks of budget revenue shortfalls. The study substantiates the conclusion that the greatest economic benefit is achieved through a combination of low-cost mass measurement, digital analytics, and targeted laboratory examination integrated into a risk-oriented control model. 

This scientific study examines the current state of the Industrial Internet of Things (IIoT) in Russia, reflecting on the main trends in technology development and analyzing the degree of implementation in the Russian economy. It highlights the key advantages and disadvantages of IIoT and pays special attention to the risks and challenges faced by Russian enterprises, including issues related to confidentiality, data security, and personnel shortages. The second part of the study examines successful examples of IIoT integration in Russian companies, followed by a forecast of technology development trends in Russia and the author’s conclusions. 

In the context of Western sanctions and the structural transformation of foreign economic relations, enhancing the competitiveness of Russian industry is a priority for government regulation and corporate strategic management. The industrial complex serves as the foundation of technological sovereignty, fosters the sustainability of value chains, and ensures the reproduction of the country’s investment and innovation potential. Against the backdrop of limited access to equipment, components, and software solutions, the importance of management technologies that reduce costs, improve product quality, shorten production cycles, and enhance supply chain stability is increasing. The aim of this study is to identify key areas for improving competitiveness management processes at industrial enterprises using artificial intelligence methods. This article examines the application of AI in production management, quality, maintenance and repair, procurement and logistics, energy efficiency, and commercial decisions. It is shown that economic benefits are achieved by reducing the cost of planning errors and uncertainty, increasing forecast accuracy, and optimizing asset performance. Priority organizational and economic mechanisms for implementing AI are assessed as a tool for strengthening industrial competitiveness in the face of external constraints. 

The article examines the specific features of digital brand marketing in markets for digital goods and services. It distinguishes digital brand marketing from the digital branding of traditional goods and services. The study shows that the brand equity of a digital product is shaped by functional value, user experience, digital trust, personalization, network effects, and corporate reputation. The article systematizes digital brand management tools and performance indicators for SaaS platforms, fintech services, marketplaces, EdTech, media, and AI-based services. Key risks are identified, including a mismatch between brand promise and product quality, loss of digital trust, dependence on paid traffic, and reputational risks associated with partners. The study concludes that effective digital brand management requires the integration of marketing, product development, analytics, information security, and customer support. 

The article discusses a comprehensive innovative model of practice-oriented training for youth in the tools of territorial marketing, geobranding, and applied storytelling. The authors carrie out a detailed theoretical and empirical analysis of the experience of implementing the educational course “Legend Constructor” and the nationwide project “This is my land”, which are based on the synergy of digital media technologies, local history, and the pedagogy of cocreation. Particular attention is paid to the interdisciplinary nature of training specialists, a multicomponent motivation funnel for authors, the integration of the federal pedagogical principle “Learning through Service”, as well as a deep analysis of statistical data on the effectiveness of involving students in the promotion of local brands. Based on verified media monitoring data, the author substantiates the thesis that the design of local myths and legends by students acts as a strategic driver for the development of domestic tourism, reduces the outflow of human capital from regions, and is a key element in the formation of civic identity.

The platformization of the advertising market expands opportunities for direct media buying by advertisers: major inventory sellers are moving advertiser registration, campaign setup and launch, payment, monitoring, and reporting into digital interfaces. At the same time, agency intermediation remains a stable form of organizing media buying. The purpose of this study is to examine the contradiction between the development of direct digital access and the persistence of the agency model in the Russian advertising market. The study concludes that the technological capability for direct media buying is a necessary but insufficient condition for reducing advertising intermediation. 

Bank mortgages are an important component of the Russian Federation’s state housing policy aimed at increasing housing affordability and availability. Meanwhile, Eastern European countries used construction savings banks as an effective mass institution for transitioning to bank mortgages, a practice proven by Russian researchers but not implemented in the country. It is argued that mortgage lending, including preferential mortgages, is not a universal solution to the housing needs of the Russian population. The article aims to substantiate a comprehensive, differentiated approach to providing housing to all categories of households, with priority given to middle- and low-income groups. For families with average per capita incomes, it is proposed to legally introduce the institution of construction savings banks and encourage the development of housing cooperatives. To improve housing conditions for households with below-average per capita incomes, it is recommended to combine the sale of private apartments with preferential mortgages, participation in state-supported housing cooperatives, and the development of institutional housing rentals. For low-income families, promote subsidized rental housing and the construction of municipal social housing. To increase housing affordability, it is recommended to encourage efficient construction technologies and the development of non-profit construction organizations. 

The article is devo ted to the study of modern approaches to the training of qualified personnel for Russian industry, taking into account the context of the digital economy and technological sovereignty. The current reforms in higher and secondary vocational education, as well as federal projects and programs focused on practical training and employer involvement in the educational process, are analyzed. Based on the systematization of data on personnel provision, regional labor market specifics, and existing barriers, recommendations for improving personnel training mechanisms are formulated. A set of measures is proposed, including the creation of a national digital database of competencies, the development of university alliances and cluster models, as well as methods of long-term workforce planning. The need for a comprehensive and systematic approach to reforms to overcome the current shortage of industrial personnel is substantiated. 

Aim. The study aims to conduct a comparative analysis of national strategies governing the scientific, technological, and transport development of the Russian Federation and the Republic of Belarus amidst the deepening integration processes within the Union State, as well as to determine the regulatory potential for implementing alternative second-level transport systems.

Objectives. To achieve this, the following objectives were addressed: comparing key parameters of long-term technological policy planning of the two countries; analyzing the management architecture of the sci-tech sector; examining the dynamics of macroeconomic innovation indicators over a ten-year period; and assessing the prospects of integrating ecofriendly elevated complexes into the existing legal frameworks of preferential regimes.

Methodology. The methodological basis of the study comprises methods of comparative analysis, systemic and structural-functional approaches, statistical analysis of macroeconomic indicators of the two countries, and graphical visualization of the structure of public investments.

Results. The study reveals that the technological trajectories of the of the Russian Federation and the Republic of Belarus exhibit a high degree of complementarity, combining Russia’s focus on accelerated import substitution with Belarus’s long-term forecasting of technological niches. Key mechanisms supporting innovative transport developers are identified, including the preferences of the High Tech Park, the concept of the “right to risk,” and the development institutions of the Union State. Based on the analysis of statistical data, the study justifies the need for a gradual shift in public funding from modernizing traditional road infrastructure to developing cyber-physical intelligent second-level transport systems.

The article focuses on analyzing public-private partnerships (PPPs) in Russia. Within the current economic framework of the Russian Federation, PPPs are regarded as a crucial tool for developing the healthcare sector. They are seen as a mechanism that facilitates the modernization of the material and technical infrastructure of medical institutions, the integration of advanced therapeutic methods, and the improvement of both accessibility and quality of medical services. This study presents an analytical overview of PPP projects in Russia’s healthcare sector. The primary aim is to provide a comprehensive analysis of the current landscape of PPP initiatives in domestic healthcare, identify barriers hindering their effective implementation, and develop scientifically grounded recommendations to overcome these challenges. The analysis highlights significant growth in PPP initiatives, exemplified by the case of Moscow. However, to address regional disparities and promote widespread adoption of PPP models in healthcare, the development of a systematic state support program for these projects at the federal level is necessary.

The aim of this article is to analyze transfer activity in the Russian football market, considering the sporting, economic, and organizational-legal aspects of its functioning. The role of transfer operations in forming the rosters and revenues of football clubs is examined, and an analysis of the transfer expenses, revenues, and balance sheets of Russian Premier League clubs over the past five seasons is provided. The key regulatory provisions for football player transfers in Russia are revealed, and the main types of transfers are characterized. The vertical and horizontal trajectories of football players in the Russian and international football systems are revealed and systematized. Considerable attention is given to the role of football schools and academies in the training of young players and the development of homegrown footballers. It has been established that the effective development of the transfer market is linked to ensuring the continuity of player progression from the preparatory stage to professional football and subsequent transition to higher competitive levels, including international ones. 

The purpose of this article is to propose and scientifically substantiate a new paradigm for regional development based on the principles of managed specialization, spatial connectivity, and accelerated development of construction infrastructure in the context of the current legislative agenda of the Russian Federation. The research methodology is based on a systems approach, content analysis of regulatory acts and transcripts of the Federal Assembly of the Russian Federation, and the application of spatial econometric methods to modeling interregional flows. The paper demonstrates the evolution and institutional limitations of classical «core-periphery» theories as applied to contemporary Russian realities. It systematizes current debates in the domestic regional economy. The author formulates the concept of «space-flow», in which the construction industry and strict infrastructure standards act as the basic material driver for overcoming core-periphery polarization (based on materials from the Yaroslavl Region). The paper concludes that the transition from spontaneous agglomeration concentration to controlled specialization through mechanisms for the formation of rural agglomerations and the modernization of the construction complex is recognized as a strategic priority, ensuring economic sovereignty and balanced spatial development of territories. 

The paper puts forward an indicative composite index measuring the contribution of innovation infrastructure to a region’s economic security (the IIESR index) and provides its methodological grounding. It does not assess particular regions: what it delivers is a reproducible calculation algorithm. The need for such a tool stems from the fact that the appraisal of innovation-infrastructure institutions and the indicator apparatus of regional economic security have so far evolved separately. The core of the proposed solution is a two-contour system of reference points. Where a substantive safety threshold exists – budgetary payback or a ceiling on the unit cost of a job – the comparison is made against that threshold; where no such norm exists (shares in GRP and employment, productivity, resident diversity), the indicator is set against an external development benchmark drawn from nationally representative data. Both reference types are fixed in advance and are not recomputed when the sample changes, which keeps the assessment indicative in meaning and comparable across years. The index is built along the stages of the OECD/JRC handbook. Block weights are fixed: equal weights as the baseline and analytic-hierarchy-process weights, with a consistency check, as an expert alternative; sample-dependent weighting is rejected. The algorithm’s stability is examined on a conditional example through a simultaneous uncertainty analysis (Monte Carlo) and a variance-based sensitivity analysis of the zones with respect to normalization, weights, and the aggregation method. Validation on a real sample of regions is identified as the next step. 

Project management tools are firmly embedded in the practice of modern enterprises and government agencies. The complex nature of project management requires the simultaneous solution of many tasks. These include the creation of project organizational structures, import substitution of specialized software and its integration into the existing information environment of the enterprise, and the formation of corporate work regulations. For Russia, these tasks need to be solved in the context of a transformation of the country’s development strategy and a change in management culture, which creates additional difficulties. The article discusses these problems and possible solutions. 

This article examines the automation of transport department workers at industrial enterprises in the context of digital transformation to reduce the labor intensity of routine paperwork related to data processing, data entry, and improved consistency. It is demonstrated that the introduction of digitalization allows for the optimization of transport operations. The limitations of the current traditional model, which manifest themselves when most processes are concentrated in the pre-trip interval, are identified. A new model is proposed that differentiates operations into preliminary, transitional, and immediate processes, shifting some actions to preprocessing. This can facilitate the automation of repetitive procedures and the parallel processing of manual documentation. This reduces the organizational burden on personnel, improves data accuracy, simplifies the integration of electronic waybills with accounting systems, and expands the capabilities for subsequent analysis of industrial enterprise transport activities.

The purpose of the study is to identify and substantiate a set of objectives aimed at improving the efficiency of the Russian healthcare system. To achieve this goal, an analysis of current scientific publications devoted to healthcare system development was conducted, along with the use of interim results from the sociological study «Long and Active Life».

The article presents the authors’ approach to the formation of an optimal set of strategic healthcare development objectives, based on the separate consideration of the medical, social, and economic dimensions of healthcare efficiency. SWOT analysis was employed as the main research tool, making it possible to identify and systematize the opportunities, threats, strengths, and weaknesses of the Russian healthcare system across each of the efficiency dimensions under consideration. Based on the analysis, key strategic objectives were formulated and substantiated, the implementation of which is expected to contribute to the further improvement of the healthcare system and enhance its overall performance.

The findings demonstrate that most of the identified development priorities are consistent with the provisions of the Healthcare Development Strategy of the Russian Federation through 2030, confirming their relevance and practical significance, while several other substantiated objectives represent promising directions for the future development of the sector. The scientific novelty of the study lies in the comprehensive substantiation of a system of priority healthcare development objectives through the integration of theoretical analysis, the SWOT approach, and empirical data obtained from a sociological survey.

The article discusses the main approaches to the definition of food security and the conditions for its provision. The purpose of the article is to identify the factors influencing the achievement of food security and technological leadership. Objectives: to study the approaches to food security and the factors influencing them, to determine the dynamics of achieving food security in Russia, and the problems associated with Russia’s technological lag in agribusiness. Results: the scientific discussion on achieving food security, the change of the state doctrine and the national project aimed at achieving food security are analyzed. 

With the sports industry undergoing a digital transformation, regional football clubs face a systemic problem of inefficient use of digital communication channels, which leads to reduced fan loyalty and commercial appeal. The article, based on analysis of theoretical sources, semi-structured interviews with experts in sports marketing (n = 5), online fan surveys (n = 150) identified key barriers to digital promotion of regional football brands. Based on the data obtained by modeling and forecasting methods, an author model of integrated digital promotion of regional football brand was developed and tested, including three blocks: analytical, communication and content. The model’s validation results on the regional football club’s case showed potential for 27% fan engagement and 18% ticket sales growth. The model is optimal for a regional football club with limited financial resources.