The author presents the original author’s concept of using the corporate mechanism of management in the national economy of Russia, which is transformed in accordance with the formation and development of a self-governing socioeconomy.

This concept is based on a number of fundamental studies already carried out by the authors in the field of the national economy of Russia and the world in the context of the transition of human civilization to a new historical era, with the replacement of the unipolar world with a multipolar one. The main idea of this publication is to achieve synergy of interaction and interpenetration of the corporate mechanism of management (KMH), which serves as a connecting link between the micro and macro poles of a sovereign national corporation, while on the scale of the world economy and in the world market it is vital for the economy of the Russian Federation to act as a single multi-level and multi-sectoral corporation with its support with all the power of the state, with the folk traditions of community economy and self-government, which in the modern transition era find their expression in the formation and development of socioeconomics.

The article discusses the current problems of the potential theory development in high-tech industrial enterprises. The analysis of existing theoretical approaches to potential assessment is carried out, within which two main directions are identified: resource and result.

Their key advantages and methodological limitations are revealed. The necessity of developing an integrated approach integrating the strengths of both methods is substantiated. The authors propose to introduce a single concept of “the enterprise’s total economic potential”, which should be considered as a complex characteristic combining the accumulated resources and capabilities of the enterprise. Special attention is paid to the impact of market conditions, the need to take into account demand and integration into global value chains. The article emphasizes that the modern theory of potential is at the stage of formation and requires further development of both theoretical foundations and practical methods for assessing the potential of a high-tech industrial enterprise.

Due to the rapid development of artificial intelligence (AI) technologies, marketing professionals are faced with a changing landscape that requires a comprehensive understanding of the potential and challenges of AI applications. Quantum computing processes are the basis for the future development of predictive analytics, as their ability to simultaneously provide many variants of events with different variations of their occurrence allows achieving reliability of up to 99.75%, even in conditions of irrationality.

The relevance of the research is related to the state priority for the development of quantum technologies, as well as technological advances, in particular, ease of use and accuracy of the data obtained.

The research is aimed at determining the combination of AI technologies with the use of quantum computing processes that is most suitable for the tasks of marketing analytics in order to increase the accuracy of forecasting consumer behavior and market mechanisms in the long term.

The methodological basis of the research was scientific work in the field of marketing strategies, artificial intelligence, as well as descriptions of the basics of quantum computers, practical work of leading centers for the implementation of quantum computing in business processes. The theoretical basis is bibliometric analysis, theory of quantitative methods, theory of innovation. For the purposes of the research, literature was analyzed and various AI software products were systematized, a list of cases was provided and practical results in the field of quantum computing application in predictive analytics in the field of marketing were compared. Their impact on such marketing components as market analysis and forecasting, audience sentiment analysis, and offer personalization is assessed.

The information base consisted of a study of 160 articles written in the field of predictive analytics based on AI for marketing purposes, as well as an assessment of 26 cases of the use of quantum computing in business processes both in Russia and abroad.

The key focus of the research is a critical assessment of the benefits of implementing artificial intelligence technologies in conjunction with quantum computing processes in shaping marketing strategies, including long—term forecasts of consumer behavior and changes in market mechanisms.

The result of the research is a framework for the introduction of artificial intelligence technologies in conjunction with quantum computing processes in the formation of marketing strategies.

Technological progress is developing rapidly and every year it affects all spheres of human life more and more. Thus, artificial intelligence is used to solve not only everyday issues, but also business tasks.

Goal. Determining the capabilities of artificial intelligence in the formation of a company’s strategy.

Research methods. Empirical and theoretical research methods were used in writing the article, in particular analysis, synthesis, deduction, induction, comparison, generalization.

Results. The conclusions drawn on the basis of a study of scientific literature and the experience of companies in terms of forming a strategy using artificial intelligence. The stages of strategy formation are also revealed and the tasks that AI can solve in the company are shown.

Conclusions. Based on the results of the work, it was concluded that artificial intelligence cannot completely replace a person in the formation of a company’s strategy, but its use is possible as an a uxiliary tool at every stage of the process.

The article presents a quantitative assessment of the impact of regulatory actions on the cryptocurrency market in Russia. The relevance of the study is driven by the market’s rapid growth and the formation of a new regulatory framework. The aim is to measure user reaction to regulatory statements and legislative changes using data on trading volumes and search queries from 2023–2025.

The methodology is based on event and correlation analysis. Key events were analyzed: the liberalization of crypto operations in foreign trade, the legalization of mining, and the introduction of taxation. Data was sourced from Yandex.Wordstat, the Binance exchange, and Bank of Russia reports.

The results reveal a strong correlation (0.85) between search interest in taxes and trading activity. Peaks in queries and trading volumes synchronously follow legislative initiatives, confirming the market’s high sensitivity to regulatory actions. At the same time, interest in taxation is short-term and driven by local news, unlike Bitcoin’s price dynamics, which depend on global factors.

The practical value of the work lies in providing regulators with a tool to assess the effectiveness of communication policies and make targeted legislative adjustments based on data on actual user behavior.

The purpose of the scientific article is to conduct an analytical review and assessment of the current state of the Russian shipbuilding industry and its development prospects.

Shipbuilding is characterized by high technological complexity and capital intensity of its products, long-term development, construction and operation of ships, as well as low serial production. The content of this article is devoted to this systemic problem, which can be solved by creating advantages achieved in the domestic scientific and technological field.

In the presented article, the authors used open-source materials from literary sources and online resources.

This article presents a comprehensive study of the digital transformation of an information technology service provider company. As a core case of the company, the paper analyzes a machine learning product for calculating the amount of meth in poultry farms used on agricultural sites in the Saratov and Novosibirsk regions of Russia. The methodology used to assess the prospects for digital transformation of an IT company is based on point scales in the areas for digitalization opportunities, client knowledge, competitive advantages, organizational skills and leadership, IoT readiness. Indicators of vulnerability, revenue share at risk and the company’s position in the «client knowledge vs ecosystem participation» matrix have been computed, their practical application increases the efficiency of the company’s business processes. Quantitative assessments of a variety of parameters of the organization’s digital maturity allowed the authors to formulate recommendations on the development of platform architectures, partner integrations and the expansion of customer experience as key factors for the company’s further growth.

The article examines gamification as a modern marketing tool aimed at increasing customer engagement, retention, and loyalty. The object of the study is the gamification practices of three large Russian companies: MTS PJSC, Sberbank PJSC and the OZON marketplace. Based on the analysis of open cases, industry research and expert materials, a comparative analysis of the applied game mechanics and their impact on key marketing indicators (activity, Retention, NPS, traffic, etc.) was carried out. It is shown that MTS uses gamification as an addition to ecosystem services, Sber as the strategic core of the loyalty program, and OZON as a tool for short–term traffic growth. Conclusions about the advantages and risks of various approaches to gamification are formulated and practical recommendations for their optimization are proposed.

This article reveals the logic of pricing policy formation in the candle products market through the prism of consumer preferences, the psychology of price perception and differentiated approach to segments. The specificity of pricing for different segments of candle products (household paraffin, religious wax, decorative interior, fragrant collections) is shown.

The article examines the influence of various factors on the formation of pricing policies in the candle market: economic, seasonal, cultural, psychological, and legal factors. Expressed seasonal peaks in December and during the Easter period, the influence of cultural practices, the stability of the ritual segment are noted. The connection of the price with branding is substantiated: the price acts as a brand communicator. The connection of the price with elements of marketing policy is substantiated: the quality of the product, its aesthetics, exclusivity, packaging, promotion, sale through offline and online channels. The possibilities of using marketing tools to reduce the price elasticity of demand are considered.

In the face of global challenges such as disrupted production chains, sanctions, and high uncertainty, traditional approaches to assessing the economic sustainability of enterprises based on short-term financial indicators are no longer effective. This article argues for a shift from static «momentary sustainability» to dynamic sustainability of economic development, which is defined as an enterprise’s ability to maintain its strategic direction in the face of negative factors.

Strategic planning is considered as a key tool for ensuring such sustainability, with a focus on the critical criteria of strategic goals, such as their achievability and flexibility, which allow for adaptation to changing external conditions.

The purpose of the study. Accumulation and analysis of information on sanctions pressure on a separate branch of the Russian economy – the chemical industry and on the possibilities of countering sanctions.

Research objectives. As part of the work, the authors set the task to study three blocks of information: high-quality expert information on sanctions in the field of chemical production; statistical data; information on industry leaders who have been sanctioned.

The main provisions and results of the study. The article discusses the key issues of the impact of sanctions and restrictions in the chemical industry. The object of research is the Russian chemical industry. The authors studied the impact of Western sanctions on the Russian chemical industry, the response and measures of the Russian Government, the experience of operating sanctioned companies, and analyzed the impact of Chinese and Russian export restrictions on the global fertilizer market.

Special attention is paid to the policy of the Russian authorities in the field of restricting access to information about strategically important companies and related persons and changing the information field due to the inability to disclose some corporate information. The analysis showed that sanctions pressure is only a part of international competition in the chemical products market; active protectionism on the part of large suppliers creates new, highly competitive conditions, and sanctions are only one of its significant factors.

The article is devoted to the analysis of the economic effectiveness of anti-corruption activities in the field of higher education. The article examines the theoretical foundations of corruption in universities, tools and methods of anti-corruption policy, as well as indicators for assessing the economic effectiveness of implemented measures.

Based on an overview of the current state of anti-corruption practices in educational institutions, key areas of practical application and recommendations are revealed in order to increase transparency and rational use of resources.

The work has scientific and applied significance for university leaders and educational authorities.

The purpose of the study is to increase the socio-economic development of society through the advantage of territorial spatial development, as well as to identify patterns of population distribution on the territory of the Russian Federation and attracting the population to its unique resources located on the territory of Russia. The concept is considered the attractiveness of the spatial development of the territory, which are key aspects that have an impact on the economic growth of both the territory and the population. In the current situation, the importance of forming unique competitive advantages of territories is increasing, since different regions of Russia today represent and form attractive areas of their territories on the basis of territorial spatial development.

In Russia, as in the rest of the world, a new type of socially responsible investment, impact investment, is beginning to develop. However, despite the positive perception of impact investment by potential investors, it is up to the government to create an institutional framework for the development of impact investment in Russia. The purpose of this article is to develop the conceptual provisions of the impact investment development strategy in Russia, including the definition of goals, objectives, and main areas of implementation. Based on the results of a survey of potential investors (retailers and business entities), as well as content analysis, five main tasks have been identified, and their implementation areas, initiators, and responsible executors have been determined.

The article examines the current trends in the development of state youth policy in the Russian Federation. The authors analyze the regulatory framework, institutional mechanisms and strategic guidelines of the state policy on youth. The article examines the interrelation of national, federal and regional projects, in particular the new national project “Youth and Children”, as a system-forming direction of the state strategy aimed at creating conditions for self-realization, professional and civic development of young citizens. It is noted that the combination of program-oriented and project-based approaches makes it possible to ensure the complexity, transparency and effectiveness of youth policy implementation, increase the level of coordination between departments and strengthen the socio-patriotic orientation of youth.

It is concluded that national projects are becoming an instrument of state policy focused on the development of human capital and sustainable socio-economic development of the country.

This article examines the organization and management of project teams to analyze possible methods for creating a competitive business product. It also analyzes the interactions within a creative business group during commercial product development to identify an effective team role structure. Quantitative characteristics of role distribution in student startups are examined, taking into account the individual profiles of team members. The results of an empirical study (social experiment) examining the influence of team roles on team performance during the preparation of a final thesis in a startup format are presented. R. Belbin’s theory of a balanced team profile as a prerequisite for startup project success is confirmed.

This article analyzes the need to apply international ESG standards in the Russian Federation and the specifics of their integration into the national regulatory framework and corporate practice. This article examines key strategic and regulatory documents in the field of sustainable development, as well as Russian ESG ratings and indices, including those developed by the Russian Union of Industrialists and Entrepreneurs, Moscow Exchange, and leading rating agencies. It compares international standards (GRI, SASB, TCFD, ISO 26000, etc.) and national initiatives, identifying their intersections.

It also analyzes industry-specific disclosures of environmental, social, and governance information in Russian companies’ financial statements, as well as the key issues and challenges affecting their quality. Thus, international ESG principles have already been implemented in Russian regulatory and corporate practice. Their full implementation requires systemic measures: standardization of methodological approaches, creation of a national verification system, and deeper adaptation to the specifics of the Russian economy. Recommendations are proposed for improving the quality and comparability of non-financial information, expanding the coverage of ESG practices, and strengthening international cooperation within BRICS and other integration formats.

The article analyzes the consequences of the negative impact on the global economy of the geopolitical instability of the 21st century associated with armed conflicts, the sanctions confrontation between Russia and European countries, in US-Chinese relations, and the aggravation of the situation in the Middle East. It is noted that such an impact is accompanied by fluctuations in asset prices in financial markets, disruption in global supply chains, deterioration of the investment climate, as well as a decrease in the standard of living of the population. Cyber conflicts and attacks on critical infrastructure, which increase the vulnerability of the economy, are becoming an additional factor of instability.

Based on the analysis, a system of measures is proposed to reduce geopolitical instability in the world and adapt to its consequences, including the need to strengthen international institutions to achieve joint political, economic, cultural, and strategic goals. It is this integrated approach that will reduce risks and create conditions for sustainable growth of the global economy.