In line with the development of the concept of a corporate management mechanism related to the meso-level of the economy (social reproduction), despite the fact that this level is a connecting link between its micro- with access to the mega-level (world economy), which makes it possible to form an optimal system of the national economy of a sovereign country in relation to the unique potential and features of the Russian economy, the author’s model of organization and management of the mesoeconomic block of a system of multilevel social reproduction involving intra-corporate analogues of money and prices is presented, along with comments. This modeling is based on the author’s development of three coupled models representing an interconnected complex. All these models, together with their explanations and arguments, are presented in this article: a model of the form of development of the initial (root) system of dynamic interaction of the fundamental monetary forms of the pricing process for manufactured products (goods and services); a model of launching and continuous maintenance of the reproductive process of a manufacturing enterprise; a model of the mesoeconomic block of a multi-level social reproduction system.

The research is based on the method of structural analysis of terminology, the comparative method and the method of content analysis. A wide range of definitions of the term «digital economy» proposed by both foreign and domestic scholars is examined. The main common elements of different approaches to the interpretation of the concept are identified. A comprehensive classification of approaches to defining the concept of the digital economy is proposed.

The article analyzes network effects in platform business models, such as service aggregators and marketplaces. It examines the theoretical foundations and mathematical models of network effects, including Metcalfe’s law and the logistic growth curve. Using a hypothetical case of a food delivery aggregator in a city with a population of 1 000 000 people, it is shown that achieving a critical mass of users (10–15% of the target audience) and partners (5–10% of restaurants) is a key condition for launching the network effect. The paper also discusses marketing implications: reducing customer acquisition costs (CAC), increasing customer lifetime value (LTV), and the need for dynamic pricing strategies. The conclusion highlights the strategic importance of network effects not only for the success of individual platforms but also for strengthening the national economy and its geopolitical influence.

The article examines the trends in changing people’s communication within E-commerce, forming a new direction – Social-commerce, using the example of Ozon, VK, Avito. The reasons for the emergence of synergetic formats are analyzed, when marketplaces borrow the tools of social networks, and social networks, in turn, create marketplaces. The Avito example proves the effectiveness of combining a commercial platform and a social component.

Modern technologies provide many tools that simplify the learning process. The development of the Internet and the digitalization of communications have created the prerequisites for changing teaching methods in universities.

As digital transformation continues to influence the evolution of marketing education, the role of Artificial Intelligence (AI) within higher education stands out as both a transformative force and a critical area for scholarly exploration. From rapidly automating data analysis and providing predictive insights to creating personalized content, the use of AI while still in the classroom can help prepare students for the complexities of the modern marketing landscape.

The article discusses the issues of new approaches in the training of marketers and provides data from the authors' own research on the attitude of students to the ongoing changes in the educational environment.

This study aims to develop a regulatory approach to coordinating FinTech activities in Russia that will ensure sustainable development of domestic financial markets in the context of digital communications. This goal was achieved through an empirical study based on the progressive experience of the top 15 countries with advanced FinTech ecosystems of financial markets in 2025. As a result, the assessment of these ecosystems in Russia indicated their high level of development in the context of electronic communications in 2025. It was found that Russia is only slightly inferior to global financial innovators in terms of the sustainability of financial market ecosystems in the context of digital communications, and is also on par with world leaders in terms of the active use of breakthrough regulatory FinTech levers.

To further improve the sustainability of the ecosystem of Russian financial markets in the context of digital communications, a regulatory approach to coordinating FinTech activities in these domestic markets is proposed. The author's approach included, firstly, an econometric model of sustainable development of the FinTech ecosystem of financial markets in the context of digital communications. The model demonstrated a universal regulatory FinTech lever that simultaneously improves all parameters of the sustainability of the financial market ecosystem in the context of digital communications – this lever is financial logistics. Secondly, a forecast for the sustainable development of the FinTech ecosystem of Russian financial markets in the context of electronic communications until 2030, supported by scientific and practical recommendations for ensuring the sustainable development of the FinTech ecosystem of Russian financial markets in the context of electronic communications through improving government regulation of these markets. The advantage of the new approach is that its implementation will ensure the smooth functioning of Russian financial markets, that is, increase their reliability, and also strengthen their resistance to sanctions.

Тhe article touches upon the topic of improving man agement processes in a modern organization based on their technologization. The results of a comparative analysis of the concepts of technologization and digitalization of management processes are presented. The purpose of the article is to study the factors that determine the need for technologization of management, to analyze the prerequisites of this process and the problems that organizations face in their practical activities when implementing digital technologies. The special role of digitalization of management for ensuring success in the competitive struggle is noted. The article formulates such problems as the complexity of the technologization process, the high need for resources – time, financial, information, human. The need for an integrated approach to the digitalization of management processes is substantiated.

The article examines the evolution of e-commerce and marketplace videos in its course. The historical stages of commerce development are analyzed from the first systems providing data exchange in the 1960s to modern marketplaces that have become a developed format in the era of e-commerce in the 2020s. The preferences of the transition to marketplaces themselves, their advantages for buyers and sellers, as well as the impact of the COVID-19 pandemic on the intensive growth sector are considered. Attention is paid to such aspects of marketplaces as convenient aggregation of goods, optimization of business processes, the use of information technology to collect customer data and personalization of offers. As a result of the conclusion, the dynamic development of marketplaces and their prospects in the context of global digitalization of the economy is ensured.

The article proposes a methodology (a holistic and systematic algorithm) for creating a basic department in an industrial enterprise. In particular, the structure and example of filling the marketing product matrix of the department are proposed. In modern economic conditions, medium and large enterprises face an acute shortage of qualified and highly qualified specialists. Solving this pressing personnel problem requires the active participation of the business itself in employee training. One of the most effective tools is the creation and development, as a process of expanding the strategic assets of Russian industry, of basic departments at manufacturing enterprises.

The article examines the strategy of using Digital TV (DTV) in advertising campaigns in the context of growing media inflation and deficit of advertising inventory on the Russian Ads market. The article analyzes broadcasting in digital TV formats (IPTV and OTT), with the possibility of placing various formats of advertising messages (switch roll, patch roll, CTA banners), using targeting (geographical location, TV channels, socio-demographic parameters, interests). The article provides data on the DTV audience in Russia and its intersection with the audience of classic television. The applied use of DTV as an independent media resource and as a supplement to classic TV is assessed.

In the scientific article, the authors presented the results of a study of the changes that have occurred in the clothing market of the Russian Federation in the context of the development of Russian local brands. The current trends of the sewing and knitting products market are revealed, and the departure of foreign brands from the country has forced Russian and Belarusian fashion designers to become more active. This has led to a significant increase in demand for their products, which are not only as good as their foreign counterparts in quality, but even surpass them. The authors have developed proposals to improve competitive positions using the example of the retail chain of women's, men's and children's clothing and shoes – SIN.

This article discusses the key aspects of market segmentation. The definition of market segmentation is given, its goals are disclosed, which include increasing the effectiveness of marketing communications, optimizing product offerings, etc. Segmentation criteria (such as demographic, psychographic, behavioral, and geographical) have been identified, which makes it possible to more reasonably implement marketing strategies for promoting goods and services, taking into account the unique characteristics of each consumer segment. Segmentation methods are disclosed, including both traditional approaches and modern technologies such as big data analysis and machine learning.

In the modern world, the relevance and importance of marketing is determined by the need to adapt to market changes, fierce competition in it and the transformation of customer demand. The marketing strategy and the choice of marketing tools should be an ongoing process that requires constant analysis and adaptation to market transformations. The article examines the marketing tools used in consumer cooperation, the methods of marketing research used by the cooperative, and defines the importance of relationship marketing in consumer cooperation as a diversified system with its own specific activities.

The challenges of the 21st century necessitate an update to existing approaches for economic security ensuring. The evolutionary mechanisms of the economy, derived from a humanistic, anthropocentric worldview. are shaping new trends in the global economy. In this context, theoretical and methodological foundation for economic security ensuring represents modern scientific research fundamental direction.

Thе article examines conceptual directions approaches to economic security ensuring and substantiates the need for specialized methodologies development, capable of providing comprehensive analysis and threats forecasting economic systems of various hierarchy, from macroeconomic to corporate. Methodological support principles in economics are formulated, including program-targeted approach, strategic planning institutions establishment and adaptability necessity. Specialized methodologies concept explored as a theoretical and practical economic security framework, with its core functions identified: diagnostic, prognostic, projectanalytical, and communicative.

The methodological toolkit is presented, encompassing technological foresight for analyzing innovation trends, systems analysis for economy’s cascade effects identification and econometric modeling methods for forecasting and management decisions development. It is demonstrated that specialized methodology is not merely an auxiliary analytical tool but modern conditions' economic security framework central element. It enables a shift from reactive responses to proactive strategic planning through interdisciplinary approaches synergy.

The article shows the role of the construction sector in the Russian economy. The factors influencing the state of economic security of companies in modern business conditions are systematized. A comparative analysis of tools that can be applied to comprehensively characterize the economic safety of construction entities specializing in housing construction has been carried out. Indicative indicators are proposed that characterize the specifics of the state of the economic security system in this field of activity and enable an objective assessment of overt and hidden threats.

The article is devoted to the study of open innovation practices in the oil and gas industry. Key forms of interaction with external partners are examined, including corporate venture investing, scientific and technical cooperation with universities and research institutions, as well as the institutionalization of partnership models. It is emphasized that under conditions of increasing global competition and limited access to external technology sources, the use of open innovation mechanisms acquires strategic significance for enhancing the technological resilience of the industry. A comparative analysis of foreign and domestic experience is conducted, allowing identification of differences in the level of maturity, institutional framework, and degree of integration of external innovation resources into the corporate environment. Foreign models are characterized by a high degree of strategic alignment with the scientific agenda, extensive use of venture mechanisms, and stable alliances with external developers. Meanwhile, Russian practice demonstrates individual successful initiatives but overall is marked by limited coverage and a weak institutional base. Based on the analysis, directions for adapting effective solutions to Russian conditions are proposed. These include the development of venture building as a tool for long-term support of new businesses, formation of equal partnerships with scientific institutions, and the creation of organizational structures for managing open innovations. The presented conclusions can be used in the development of corporate strategies and state policies in the field of innovation development of the oil and gas industry.

The article is devoted to the analysis of the effectiveness of innovation activity in Russia for the period 2020–2024. The study covers key aspects of the development of the country’s scientific and technological potential, including investments in research and development (R & D), patent activity, exports of high-tech products, as well as the level of innovation in the real sector of the economy. Special attention is paid to factors affecting the effectiveness of the innovation system, such as government support, digitalization, sanctions pressure and regional imbalances. The article provides a comparative analysis of Russia’s positions with world leaders in the field of innovation, such as China, Germany, Finland and the USA. Based on the data obtained, the main achievements and problems faced by the Russian innovation system are highlighted. Among the positive trends, there is an increase in investment in research and development, an increase in the number of patent applications and the development of the IT sector. At the same time, there are serious problems associated with limited international integration, lack of private investment and uneven distribution of innovation activity between regions. The final part of the article contains promising areas for improving the efficiency of innovation in Russia. Measures are proposed to create a favorable investment climate for private capital, develop international cooperation, form a motivation system for young professionals, and expand the network of regional innovation centers. The authors emphasize the need for an integrated approach to solving the identified problems in order to ensure the country’s sustainable technological development in the face of modern global challenges.

Currently, much attention is being paid to the socio-economic development of the region. This article is devoted to the classification and assessment of the interrelationship of factors influencing the development of the region. The tasks, the solution of which involves socio-economic development, have been identified. The importance of studying factors as the main driving forces influencing the development of the region, without which it is impossible to achieve high socio-economic indicators, is substantiated. The factors influencing the social and economic development of the Moscow region are analyzed.

The competitive environment forces companies to look for additional tools to increase efficiency and strengthen their positions in the market. One of these tools is a functional strategy.

Goal. Reflection of the main characteristics and advantages of using functional strategies in modern conditions.

Research methods. When writing the article, a number of methods were used, including: analysis, synthesis, deduction, induction, comparison, generalization.

Results. Based on various studies, as well as practical experience, the article reveals the key characteristics of functional strategies: the concept is given, the stages of formation of such strategies are described, their types and place in the overall strategic planning process are characterized. At the same time, the advantages of using functional strategies, as well as their disadvantages, are shown.

Conclusions. Based on the results of the work, it was concluded that the use of functional strategies is recommended by the author, since this tool gives companies significant advantages that will positively affect business efficiency.

The article systematically examines the principles and modern features of state regulation of entrepreneurship in the field of education. The article substantiates the need to create a rational mechanism for the organizational and economic maintenance and reproduction of the intellectual and resource potential of the country in order to realize the increasing role of training competitive personnel based on the implementation of an integrated system of principles. The article provides evidence-based arguments on the need for state regulation of the digital transformation of entrepreneurship in the field of educational activities to ensure its focus on the formation of highly qualified personnel in priority sectors of the national economy.

The article considers methodological aspects of assessing structural transformations of industrial complexes in achieving technological leadership. An original methodology is proposed, which is based on a multi-level hierarchical model, including: a) the author’s taxonomy of factors, b) industry differentiation and c) linking to vector directions of technological leadership. The author’s methodology is distinguished by the fact that it aggregates information at several levels: from indicators to subfactors, then to classes of factors, then to private integral indices. And, finally, to the calculation of the integral index of structural transformations. The use of methodological tools ensures the transition from diagnostics to management based on the construction of industry scenarios of accelerated structural transformation; forecasting the dynamics of maturity indices; linking with target indicators of scientific and technological development.

The study is a continuation of a series of articles published in No. 1 of the journal «Economic Systems», 2025. The paper substantiates the need, examines the theoretical and methodological aspects of improving the mechanism of localization of production in high-tech industries (using the example of the aviation industry). The author’s concept assumes that innovative development is the main method of achieving localization of production, the purpose of localization of production is to achieve technological sovereignty, which in the future will allow us to move to technological leadership. The article describes the proposed elements of the mechanism under consideration.

The development of the transport system is a prerequisite for the sustainable development of the entire economy. Sufficient transport infrastructure to meet the needs of producers and consumers in the transportation of goods and passengers in movement allows you to build optimal routes and implement effective logistics processes. Historically, the development of transport and its infrastructure was financed by the state. At the same time, the efficiency of budgetary funds is not always reflected in practice. The emerging risks of inappropriate and ill-considered use of public funding, as well as various dangers and risks of macro and micro levels form the need to introduce a risk-oriented approach to managing the transport complex, starting with the development of programs for its development, which confirms the relevance of the research topic. To describe the methodological basis of the study, an analysis of international and domestic risk management standards was carried out. Features and approaches to risk management and their assessment are identified. The practical part of the study contains an analysis of the state program «Development of the transport system», which allowed to identify the presence of inconsistencies and errors in the content of the document, which may hinder the achievement of the set goals of the development of the transport system. The analysis allowed the author to form a risk-oriented algorithm when setting goals and programs for the strategy for the development of the transport complex and developing the strategy as a whole, contributing to the improvement of approaches to the development of sustainable development programs. The article also presents the author's approach to the implementation of the technology of analysis of control means and risk analysis HACCP in the process of implementing transport infrastructure development programs to increase their volumes, quality and efficiency of using budgetary sources of financing.

The scientific article examines the problems and shortcomings of the current system and provides arguments confirming the need to transform the activities of the housing and utilities sector. The relevance of the study is due to several factors: the development of the ESG concept in the commercial and public sectors; the need to solve the problem of increasing energy conservation in the housing and utilities sector by taking into account environmental safety factors in the sustainable development model; economic inefficiency of economic activities of housing and utilities enterprises due to high energy consumption. The article analyzes the problems and shortcomings of the state system of housing and utilities management in Russia. The features of the ESG agenda for the transformation of the housing and utilities sector are considered. Solutions and technologies are identified, the use of which will help increase the economic efficiency of the transformation of the housing and utilities sector in order to integrate ESG factors into industry management. The author concludes that it is necessary to transform the housing and utilities sector in Russia taking into account the ESG concept, which, among other things, will improve the economic efficiency of utilities.

The article draws attention to the importance of increasing the efficiency of the development of flour mills, it is proposed to define a generalized indicator for assessing their development effectiveness as the difference between the ratio of profit and total costs of the actual and base periods, taking into account inflation, and provides detailed recommendations on the best use of the main factors (grain of the required quality; grain processing equipment and technology; qualifications and experience of employees; the interest of employees in achieving high end results; the system of sales of manufactured products), which affect the effective development of flour milling enterprises, it is indicated that there is a need to increase flour exports.