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| Issue |
Title |
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| Vol 19, No 1 (2026) |
Challenges and risks of marketing information integration in the context of digitalization |
Abstract
PDF (Rus)
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S. V. Karpova, E. S. Dmitrieva |
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| Vol 19, No 1 (2026) |
Local adv ertising campaigns as a way to increase loyalty, trust, and the efficiency of large sponsorship contracts |
Abstract
PDF (Rus)
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O. Z. Matveeva, K. S. Kazimirov |
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| Vol 16, No 1 (2023) |
Key features of television advertising as an effective tool for brand promotion in the market. |
Abstract
PDF (Rus)
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|
A. А. Ivanova |
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| Vol 16, No 1 (2023) |
Product placement as an effective marketing tool. |
Abstract
PDF (Rus)
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A. А. Ivanova |
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| Vol 17, No 1 (2024) |
Comparative analysis of persuasion and suggestion in advertising as ways of communicative influence on the audience |
Abstract
PDF (Rus)
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O. Z. Matveeva, E. L. Maslova |
| |
| Vol 17, No 1 (2024) |
Formation of customer loyalty based on the concept of relationship marketing |
Abstract
PDF (Rus)
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A. L. Abaev, T. V. Borovikova, G. A. Khromenkova |
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| Vol 17, No 1 (2024) |
Features of consumer behavior in the Russian dairy market |
Abstract
PDF (Rus)
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E. Yu. Alekseicheva, M. D. Magomedov, S. V. Sidorenko |
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| Vol 17, No 1 (2024) |
Problems of assessing customer orientation in service sector organizations and ways to solve them |
Abstract
PDF (Rus)
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M. A. Solntsev |
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| Vol 17, No 1 (2024) |
Increasing the marketing attractiveness of educational programs of the university |
Abstract
PDF (Rus)
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E. E. Kuzmina |
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| Vol 16, No 2 (2023) |
Mediaactivity as an indicator of the effectiveness of the university |
Abstract
PDF (Rus)
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A. O. Mityaeva, S. B. Ilyashenko |
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| Vol 16, No 2 (2023) |
Increasing the reliability of oral interview results using profiling instruments |
Abstract
PDF (Rus)
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M. A. Solntsev, V. A. Kaderova |
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| Vol 17, No 2 (2024) |
Marketing research of information needs of students |
Abstract
PDF (Rus)
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E. E. Kuzmina |
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| Vol 18, No 2 (2025) |
Development of the marketing product matrix of the basic department in production (using the example of high-tech and high-tech manufacturing company) |
Abstract
PDF (Rus)
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V. D. Kiselev, A. G. Karpenko |
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| Vol 18, No 2 (2025) |
The use of Digital TV tools in advertising strategies in the face of growing media inflation and a shortage of advertising inventory |
Abstract
PDF (Rus)
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A. G. Golova, V. A. Murtsov |
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| Vol 18, No 2 (2025) |
Features of clothing brand promotion in the Russian market |
Abstract
PDF (Rus)
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N. F. Soldatova, M. O. Krasnokutskaya |
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| Vol 18, No 2 (2025) |
Vera K. Romanovich – doctor of economic sciences, professor |
Abstract
PDF (Rus)
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A. V. Ratmansky, V. K. Romanovich |
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| Vol 18, No 2 (2025) |
Features of using marketing tools in various activities of consumer cooperation |
Abstract
PDF (Rus)
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M. A. Nikonov |
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| Vol 18, No 4 (2025) |
Gamification in marketing as a tool to increase consumer engagement |
Abstract
PDF (Rus)
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D. V. Tyurin |
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| Vol 18, No 4 (2025) |
A marketing approach to pricing policy in the candle market |
Abstract
PDF (Rus)
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L. A. Korchagova, Yu. I. Grishaeva |
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